Fashion brand AALTO International and its creator Tuomas Merikoski collaborate with Ima Iduozee to present an artisanal capsule collection as a special guest of the fifth annual Pre Helsinki event week. 

The narrative of “After Nature One” is an attempt to reformulate the future of fashion through the reuse of clothing and commitment to sustainability. The narrative is enhanced by the context in which the collection is presented — a radical reality of an alternative youth culture from the early ‘90s, choreographed by Ima Iduozee.

 

CHOREOGRAPHY & DIRECTION: IMA IDUOZEE  DESIGN: TUOMAS MERIKOSKI PERFORMANCE: MIRANDA CHAMBERS, JESSICA PIASEZKI, METTE LINTURI, JADE-SADE UUSIKYLÄ, JEANINE MUYIMA, SOFIA ETHOLÉN, ANNA-MAISA HAAPALA, SAGA KINNI, MELIKE ULUDAG, ADAM MIRET, ROOSA IJÄS PRODUCTION: PRE HELSINKI PREMIER: 17.5.2017